Marketing can make up a sizable proportion of revenue expenditure, providing the most direct channel for new customer acquisition and making the most of current customer relationships. Successful marketing initiatives must reach the right person with the right offer at the right time, and today, organizations must also consider the right medium. With business competition proliferating across verticals, and marketing channels changing at the blink of an eye, it has never been more critical for organizations to measure – and build on – the success and performance of marketing initiatives.
Data Rocket™ for Marketing provides an end-to-end solution for digital transformation – enabling organizations to move data out of silos, where it can be accessed for visual analytics, customer segmentation, advanced data science and ML modeling. Unlike Customer Data Platforms that take data out of your data warehouse, Data Rocket keeps data centralized – reducing redundancy and promoting security, accessibility, and transparency.
Data Rocket for Marketing adds Flywheel Software to the base Data Rocket offering. The result is an end-to-end digital acceleration architecture that brings data governance and accelerated insights to data-driven organizations – enabling best in class customers segmentation and engagement.
Built with Talend’s Data Fabric and the Snowflake Data Cloud, Data Rocket™ spurs adoption through IP, integrations and blueprints. Data Rocket™ connects data to custom dashboards in PowerBI or Tableau, putting visual analytics and real-time reporting in the hands of decision-makers throughout an organization and enables ML and AI use cases.
With Data Management & Governance techniques and processes applied to the entire data lifecycle, Data Rocket enables a mature Snowflake Data Cloud, with mastered, trustworthy data that is ready for immediate integration with Flywheel customer segmentation.