Flywheel supercharges the marketing power of today’s modern data stacks by applying an activation layer to the data warehouse that feeds customer segments directly to sales, marketing and customer service tools. Unlike external Customer Data Platforms, Flywheel allows organizations to keep all data in a central data warehouse – improving data governance and security and facilitating easy measurement of marketing ROI.
With Flywheel, teams can create customer segments in a visual builder without using SQL, and activate them to external sales and marketing tools, including social advertising (Facebook, Instagram, LinkedIn, Twitter, TikTok), Google Advertising, CRMs (Marketo, Salesforce, Microsoft Dynamics), email marketing platforms, and in-app outreach.
Organizations with Flywheel can drive revenue with targeted marketing initiatives – retargeting churned customers with Google Ads, reaching customers with low email open rates through other channels, reengaging lost champion customers with custom offers, and acquiring customers that look like your best customers with lookalike audiences.
Flywheel offers no code customer segmentation that is both easy to use and easy to integrate from the Snowflake Data Cloud. Passerelle helps organizations on the path to digital transformation with end-to-end product offerings, domain expertise and operational support. Provide marketing sales and marketing activation on a modern data stack, the Passerelle + Flywheel partnership delivers on the Passerelle motto – Data to Action.