Passerelle and GrowthLoop help organizations turn Snowflake into a trusted source for marketing activation. Passerelle ensures the data estate in Snowflake is well-governed, accurate, and AI-ready. GrowthLoop then acts directly on this trusted data mart, enabling marketing teams to build, activate, and measure audiences without moving data into another platform.
Just getting started? Passerelle accelerates your Snowflake implementation with best practices for data quality, governance, and observability. GrowthLoop sits on top of this environment, empowering marketers to safely activate campaigns using the same version of the truth relied on by the rest of the business.
Need help unifying marketing data? Passerelle integrates siloed sources into Snowflake, ensuring a central, governed foundation. GrowthLoop leverages that foundation to streamline audience building, orchestration, and personalization across channels.
Ready to drive measurable growth? Together, Passerelle and GrowthLoop close the loop with campaign performance data flowing back into Snowflake, strengthening governance and enabling continuous improvement across marketing, finance, and operations.
GrowthLoop is the first Compound Marketing Engine and a top-rated composable CDP. Unlike traditional marketing platforms that create new silos, GrowthLoop operates inside your Snowflake data cloud, ensuring every campaign uses trusted data and contributes back to a single source of truth.
“The partnership with GrowthLoop is going to be critical for our marketing team. They’ll build their audiences one time in GrowthLoop, and each endpoint will consume that audience effortlessly. It’s an incredible efficiency.”
Traci Michel, COO & Chief Strategy Officer, Metro Credit Union
Passerelle helps organizations centralize and govern their data in Snowflake, creating the single version of the truth that GrowthLoop depends on for accurate marketing activation.
GrowthLoop leverages Snowflake directly, ensuring that marketers build and activate audiences from governed data instead of replicating data into yet another platform.
Campaign performance data flows back into Snowflake, enriching the central data estate. Passerelle ensures this loop strengthens enterprise governance, while GrowthLoop accelerates marketing effectiveness.
GrowthLoop operates natively in Snowflake, ensuring marketing works from the same governed data as the rest of the organization. Passerelle ensures the Snowflake estate is secure, trusted, and AI-ready.
Teams typically activate their first campaigns within weeks, with faster iteration cycles and measurable ROI in the first quarter.
Passerelle builds the governed Snowflake foundation. GrowthLoop acts on that foundation, enabling marketers to activate trusted data while feeding campaign results back into Snowflake.
