What's in Your Guide
It’s time to start thinking about your Data as a Product.
The data being created in your organization is only growing, along with the tools that both manage and create more data. It’s an alphabet soup of data sources – CRMs, ERPs, POSs, HRMSs, LMSs, R&D, FP&A – and inside each acronym lies a treasure trove of information on your operations, your customers, your sales and marketing, and your human resources.
By thinking about your Data as a Product, organizations make the shift from considering data as a tool or a byproduct to treating it as a valuable strategic asset.
This Guide outlines the essential steps of adopting a Data as a Product, including tools that can help you create a scalable framework for using your data as strategic asset.
